![]() This meant commercial campaigns and a royalty for each shoe sold. The selling point was not only a huge contract but also in pitching his parents on being the brand’s first signature basketball athlete. Possessing the ‘it’ factor that only Swoosh salesman Sonny Vaccaro could see, Nike made MJ a $500,000 offer in the summer of ’84. Jerry Wachter /Sports Illustrated via Getty Images)Įven worse for the brand in Beaverton? He was absolutely in love with Adidas off the court. While prized players like Pearl Washington, Len Bias, and Mark Jackson were turning heads in Swoosh-stamped sneakers, young Mike Jordan was loyal to Converse on-court. “We believed in Air, but there was skepticism from athletes who’d been playing since they were kids in Pro-Keds or Converse with zero cushioning.”įor consecutive seasons, the Air Force 1 was the top-tier product offered to Nike schools such as Syracuse, St. “We were trying to use innovation as a point of differentiation,” Johnson said. Ideally, this same selling point would work on consumers. By using Air technology, Nike was saving the legs of their revered recruits. ![]() With the Air Force 1, Nike could convince college coaches that it was on the cutting edge of basketball’s best. “In ’82, Converse was the authentic basketball shoe.” ![]() “In 1979, 80 to 90% of our sales were running shoes,” Brad Johnson, former Head of Category at Nike Basketball, told Boardroom. Michael Jordan’s 1984 Olympic Trials worn Converse Fastbreak. ![]()
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